To help us with audience research we set up a focus group. The video can be found on Georgia's blog as due to technical problems she could only upload it to one blog.
http://georgiangusmediastudiesa2.blogspot.com/2010/11/focus-group.html
There were three people from our target audience, then a female aged 17 who shows us another viewpoint outside of our target audience. Even though it was not as successful as we would have hoped we thought that we gained useful information. Firstly we noticed that not everyone is interested in, or even recognised what a thriller film is, but in retrospect I feel that we should have introduced thrillers and what they consist of before asking the questions (Cameron isn't sure what a thriller film actually is). However, by not doing this I suppose we got an accurate response from our audience!
Everyone seemed to be in agreement that a thriller contains tension, and even a plot twist. In our teaser trailer we aim to create a lot of tension too.
When asking about viral marketing it seems popular and people are aware of it, but the sample size is no where near big enough to get a reflection of our target audience. The focus group was quite impromptu, so next time i'd invite more people and prepare the group better.
We filmed on Georgia's Blackberry Bold 9700 so we show we have different skills for using new media.
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