Evaluation: How effective is the combination of your main product and ancillary texts?

Our poster, magazine cover and teaser trailer all combine together to create a cross-media advertisement for the film Hunt.
To define the term 'cross-media advertising' I found this description helpful:

"Advertising the same product or service in several different types of media which are offered by a single company media provider" - www.glossaryofmarketing.com/

If our three products were actually made, audiences would be able to access the Hunt campaign in a variety of different ways. The trailer could be watched on TV, the Internet and in cinemas. A poster can be placed in many different places, from billboards to bus stops - inside taxi's even. The magazine would be found in every local shop or supermarket across the UK. Therefore, by using cross-media advertising we would have been able to make people aware of Hunt where ever they went, making this advertising campaign successful. Each product also gives glimpses of different 'areas' of the film. The trailer gives a snippet of the film, showing them the style and theme of the movie. The poster sells star appeal and sells the film to people who may not have seen the trailer on TV - also as people commute everyday, it's likely they will see the poster more than once, reminding them of the film. Finally the magazine allows audiences 'behind the scenes' and bring a connection between them and the film.

 Advertising this big costs lots of money, but I think Hunt has the potential to draw in large audiences (lots of audience feedback said they would like to see this in the cinema, no matter what age/gender) so making our money back wouldn't be a problem.

Our audience would have to recognise that it is the same campaign in all the products, so there are many similarities between them.

The above screenshots are from the poster and the teaser trailer. In these products we don't get to see his face, so there is similarity here. The medium close-up shot is used twice, repeating the same image - audiences will be able to recognise this over time. The magazine is a little different:

We now get to see his face, but he still doesn't directly look at the camera. The magazine's purpose is to make an audience identify with the character and learn more about him, so that's why we see his face. However, he looks slightly away to still keep an air of mystery and put distance between us and him.

The same colour scheme is used between the ancillary tasks.



The ancillary tasks keep to the colours red, white, black and grey. Similar to the Inception campaign that used blues and blacks, using certain colours gives the advertisements a style that audiences can identify. The colours are very bold as well, so text stands out over the black/grey backgrounds.
Typography was kept the same throughout all our products:

I did lots of research on typography, and our questionnaire on most popular fonts showed that Arial Black Bold (with spaces) was most attractive to our audience. We used this on the poster, then without the spaces on the other products. The effect is bold and striking, and I think on the teaser trailer it definitely fits in with other teaser trailers.

Overall, I think that as a cross media advertisement, our products work well together because they have very striking similar features that audiences can recognize individually.